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16 July 1997


Vocalis, the voice technology and call processing specialist, today announces that it has appointed Graeme W. Smith as its Director of Strategic Marketing. Graeme will drive the company’s global strategic development by identifying new markets and new applications for Vocalis technology and products. His primary objective is to build strategic sales and technology licensing partnerships with key players in the telecommunications and cellular industries. He will be based on the east-coast of the US, in Boston MA.

Graeme has over 12 years of product management, marketing and development experience. He joins Vocalis from Fidelity Investments, one of the world’s largest financial services companies, where he was director of product line management for voice systems integration. Prior to this he spent eight years at BBN Inc. working on the launch and development of BBN’s HARK family of speech recognition products.

Jeremy Peckham, chief executive officer of Vocalis, comments, "Graeme brings comprehensive marketing, business development and technical skills to Vocalis, together with a sound understanding of CTI, telephony-based systems and voice recognition technology. As a member of the management team, he will play a key role in the further expansion of the company’s sales throughout the world."

Graeme adds, "I am delighted to have the opportunity to work with Vocalis and help the business grow. The company’s approach to developing and delivering packaged products that help businesses and people stay in touch is unique in the rapidly expanding voice recognition market. Vocalis’ voice recognition technology is world leading and their focus on human dialogue and customer satisfaction is second to none. I am very excited to be part of their continuing success."

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About Vocalis

Vocalis works with organisations to create contact centre solutions that build the organisations business and brands. These solutions can turn your contact centre from a cost to a profit centre by ensuring it builds your brand, helps your business be more competitive, and increases customer loyalty through more effective and efficient service. Vocalis was formed in 1993, is publicly traded on FTSE Stock Market and has been listed since July 1996. Vocalis brings back the reassurance of the most personal human touch in business - putting voice to work.

The Vocalis Website is at

Email: [email protected]

For further Vocalis Group information, contact:

Philippa Buttle
Vocalis Group plc
Chaston House
Mill Court
Gt Shelford
Tel: 01223-846177
Fax: 01223-846178
Email:[email protected]

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